Our Vision

A Black Country where everyone has the opportunity to experience captivating, inspiring and diverse performances in their community, regardless of their background, age or income.

Our Mission

We believe the arts have the potential to change lives by allowing us to see new possibilities, develop new skills and provide opportunities to reflect on our own lives, communities and the wider world.

We work with people across the Black Country to select and present the very best available artists and companies to our local communities.

We endeavour to make our work accessible to, and reflective of, the diverse communities that make up the Black Country.

We collaborate with artists and local people to create new work born out of contemporary Black Country stories for both local and national audiences.

Our Values

Passionate

Everything we do is driven by our love for the Black Country, its people and stories. We put people at the heart of everything we do and our work shows that engagement with the arts can transform lives.

Local

Being embedded in communities is vital to us. Our work is inspired by the diverse communities of the Black Country, in the stories we tell and the artists we collaborate with.

Inclusive

We recognise that our audiences, volunteers, staff and artists bring an equal and invaluable range of perspectives, values and experiences to Black Country Touring. Everyone we engage with will be listened to equally and treated with respect.

Collaborative

Our creativity thrives when working in partnership with other people and organisations. By doing so, we learn from others, share our expertise and knowledge and expand our reach.

Ambitious

We are innovative, agile and adaptable. Our curiosity as humans and artists drives us to unearth new stories and to find exciting and bold ways to tell them.

Nurturing

We are dedicated to creating opportunities for the next generation of artists and arts professionals. We must ensure the future of the arts is one that is fairer, more equitable and reflective of Britain’s diversity.

Sustainable

We will continue to adapt the way in which we work and take a long-term view of our impact on the environment, operating in a conscious and ethical way that seeks to reduce our negative footprint on the planet.